Position Summary:
Reporting to the Managing Director, the Communications Specialist will assist in planning and implementing a comprehensive communications strategy to support a project mapping arts and learning throughout Ontario. The ideal candidate will be passionate about increasing online interactions and website traffic, and building a dynamic and responsive brand. The Communications Specialist will be an excellent writer and editor, will be on the edge of social media trends, and will be responsible for publishing blogs, newsletters, social media posts as well as managing the website. He or she will be able to work from home with minimal supervision, and will be required to occasionally assist with events. This contract position is for eight hours a week and pays $25 an hour.
Corporate Communications and Campaigns:
- Work with managing director to create a marketing and communications strategy
- Develop an editorial calendar for website, newsletter and social media
- Responsible for the execution of CNAL/RCAA’s brand and overall communications strategy
- Oversee consistency in visual branding of materials.
- Design and implement membership communications strategies, including membership drives
- Work with managing director to create materials for fundraising and membership engagement efforts.
- Implementation of Conference and Networking Hub promotional campaigns, including newsletters, social media and print materials
- Work with managing director to update news, blog, events, and other pages as news arrives or in accordance with editorial calendar
- Increase visitors to website through search engine optimization and Google Adwords
- Track performance of website/posts using Google analytics, propose and develop new content
- Other communications duties as required
Newsletter Production & Coordination:
- Responsible for the timely production of monthly newsletter
- Plan, coordinate, and produce newsletter content, based on website content
- Code and mail-out using MailChimp and database
- Track opens and clicks
- Propose newsletter content
Social Media strategy and implementation:
- Responsible for daily maintenance of CNAL/RCAA’s social media presence, and engaging with members and other stakeholders.
- Package and distribute CNAL/RCAA content across channels (Facebook, Twitter etc.).
- Increase engagement along all channels, track engagement/outcome, and propose new strategies.
- Monitor conversations/questions on social media channels and respond appropriately.
- Maintain relationships with social media champions for fundraising, membership, and action campaigns.
- Scan media for stories and trends of interests and distribute when appropriate.
Media Relations:
- Distribute statements through appropriate channels, both local and national
- Maintain a database of media contacts and build relationships with key arts and education media
- Coordinate media events, including creating press packets
- Coordinate interviews
Skill requirements:
- University degree or college diploma in communications, journalism or marketing
- Minimum three years’ experience in a marketing or communications role
- Bilingual (French and English)
- Superior communications skills, especially written (writing and editing)
- Ability to write for many different formats including press releases, blogs, newsletters, web and social media content
- Thorough knowledge of social media trends, etiquette and platforms
- Experience working with website content management systems, such as WordPress
- Familiarity with Hootsuite, Mailchimp and other online publishing platforms
- Experience in developing and executing integrated marketing campaigns
- Organization and project management skills
- Proficiency in MS Word and Excel, and experience with the Adobe Creative Suite
Assets:
- Previous experience working in an arts or education organization
Send your CV with cover letter to by August 15, 2016 to:
Jennifer Petrilli, Managing Director
cnalrcaa@queensu.ca