AUDIENCE DEVELOPMENT FUNDING
The Calgary arts community continues to face the challenge of attracting audiences back to arts events post-pandemic, which is having a significant impact on earned revenue and budget bottom lines. A recent survey of Alberta-based arts managers showed that audience retention and attraction are the second-most pressing concern for arts managers and leaders (after the overall increased cost of doing business).
The Rozsa Foundation’s Audience Development Funding Program is intended to support arts organizations in their efforts to engage arts audiences, both by learning more about their existing audiences and by designing and testing new engagement strategies aimed at increasing attendance. This work can assist arts organizations in attracting new audiences in the short-term, while developing stronger connections with them long-term.
This new funding program is intended to allow organizations to build upon the findings and strategies emerging from the Spotlight on Arts Audiences research project being led by the Rozsa Foundation and Stone Olafson.